Steve Martorano 
The Behavioral Corner is produced in partnership with Retreat Behavioral Health -- where healing happens

The Behavioral Corner 
Hi, and welcome. I'm Steve Martorano. And this is the Behavioral Corner; you're invited to hang with us, as we've discussed the ways we live today, the choices we make, the things we do, and how they affect our health and wellbeing. So you're on the corner, the Behavioral Corner, please hang around a while. 

Steve Martorano 
Hey everybody, how you doing? Welcome once again to The Behavioral Corner. It's me, Steve Martorano, this is my corner. This is where I set up shop. What we do is talk about everything. I always like to say that it's a podcast about everything. Because what we cover on The Behavioral Corner is a very big topic. The term we use, and it's used in the industry is behavioral health. That's everything we do all the decisions we make, all the life...lives we lead, and how that affects us physically, psychologically, and spiritually. So you can see it's a big topic. We are using the occasion of this special edition. to reintroduce ourselves. We've been doing this now -- well, I've been doing a program like this for almost 10 years now. But we are celebrating, and we are our 100th episode of the pure podcast, which is you know, we call The Behavioral Corner. I have to take a moment here to mention once again, our partners, we have a great relationship with our financial underwriters Retreat Behavioral Health, you'll hear some more about them, as you always do in the programs later on. But just a quick word about Peter Schorr and the organization he is built. I couldn't ask for a better partner. Yeah, they keep the lights on and you know, they write a check. But they have turned over the editorial control of this to us and I appreciate that. They treat us the way they run their business with a lot of interest, a lot of compassion, and total integrity. They are terrific partners. Retreat Behavioral Health. We have with us to talk about the corner, specifically but the idea of podcasting in general, I hope you find that interesting. And I think you will because of the explosive growth of internet broadcasting from Retreat Behavioral Health, our liaison guy, Digital Strategist for them, Tyler Vieux. Tyler is the young'un among the three of us here. And he joins us here in Connecticut right Tyler?

Tyler Vieux 
Yeah, and so technically I work out of Connecticut, but I'm remote a lot. So I'm in New Hampshire currently, but yeah, super excited to be on thanks for having me guys. It's a little different. I'm on the other side of the screen now. Um, you know, not from a brainstorming aspect of it. But yeah, pleasure.

Steve Martorano 
Tyler, as they say, liaisons with us. We compare notes on what we're doing and what might be a good idea. In addition to this, and you'll find out more later, he actually in his spare time wastes it by talking about the New York Yankees, the love of his young life. He has a podcast devoted to Yankee fans, you know, okay, Yankee fans. Okay. Well, let's talk about how he put that together. And also my strong right hand in producing this damn thing and that's Paul Altobelli. Find out what Paul does. How are you doing, Paul?

Paul Altobelli 
Doing good that and also, it's a little interesting for me to be in front of the mic, as opposed to behind the scenes. So...

Steve Martorano 
These are these guys...these are these guys that sit in the back just the coast along the host does it all. Actually no, actually, these two guys...without these two guys, we don't have to show it. You have an idiot like me babbling incoherently. So I think both of them. Right now, real quickly, a little historical background, Paul and I had another project -- I reached out to Paul, an awful lot. I've known him his whole life. In terms of podcasting, we launched a radio station, a full-blown radio station, that was a partnership with the legendary alternative newspaper in New York City, the Village Voice. We did that 22 years ago? Not a very long period of time in terms of streaming, it was the horse and buggy age, believe me. The difference between what goes on now and what went on 22 years ago, is extraordinary, extraordinary. We're gonna get into the nuts and bolts about podcasting and everything because it's so fascinating. But guys, before we do any of that, let's talk about the Behavioral Corner. I say it's a podcast about everything. And it is we have had all kinds of people on the program from all walks of life and made them fit into our mission, which was incidentally to be a portal -- to be an entry point into a lot of topics that I say you may find interesting all by themselves, but more importantly, how are they affecting you, how are all these things affecting my mental health? Whether you're struggling with substance abuse, we've had a lot of that on. But we did launch it, the podcast in the teeth, in fact, that the dawn of the pandemic, which has been the overriding, all-consuming topic of all of our lives, for over two years, now. We launched it, you know, at that moment. There were some ironies there, we knew we were going to have some captive audiences. We knew there were a lot of people that weren't going to be in their cars anymore, going to work, they were going to be home. So the irony was, that's great. They're there. But boy, how can we not talk about the pandemic? So we had to sort of chart our way there. Tyler as a digital strategist? What did that realization -- how did that affect your job? What were you thinking about when he went "pandemic?"

Tyler Vieux 
Yeah, so I kind of joined Retreat in...in the middle of a pandemic, but I think from you know, like a digital standpoint, it's just everyone had to pivot in some way. And I think a lot of businesses for the better actually, in terms of like, production efficiency, and just being able to kind of connect with whoever, whenever. So I think that was a big thing, going into the pandemic, and coming out of it, it's just kind of capitalizing on whatever it is you're working on, and being able to recognize that you kind of have to pivot or else, you know, something could, in theory, go under. So I think, you know, being able to adapt really quickly is definitely something that I kind of took from the pandemic.

Steve Martorano 
But with the Yankees podcast, you do what's the name of it?

Tyler Vieux 
4 Train Savages. Not...not a...I wouldn't say it's too appealing to the ear. You know, it kind of gives you a weird, a weird feeling. But um, it's from a quote that, you know, Aaron Boone, all the Yankee, and current manager, he had a funny quote, where he calls...calls the players savages. That's kind of where we start from his rookie season. But yeah, 4 Train Savages is where you'll find that

Steve Martorano 
Aaron Effin' Boone, yeah, we, some guy we know about Aaron Effin' Boone. Anyway, he's a, you know, a surprise over the weekend to see that he's still managing. Just kidding. So how many episodes you guys have under your belt?

Tyler Vieux 
Yeah, we're 82 episodes, and now started August of 2020. So it wasn't, wasn't right at the beginning of the pan, and I've kind of slapped in the middle 2020 82 episodes. Yeah.

Steve Martorano 
The pandemic impacted everything. But it certainly disrupted sports. So that's an interesting, interesting moment, talking about sports, and nobody's playing right. And then they're playing stadiums. And it's weird. Paul Altobelli as a background in both terrestrial broadcasting, and regular radio, and he's now been doing new media for a long time. How long have you been doing that?

Paul Altobelli 
Since '97, a long time.

Steve Martorano 
So he really knows the ins and outs of this what happened -- and he has, he has a real job. But he does this all the time. What happened that you're a...where you work? How did the pandemic impact, you guys? 

Paul Altobelli 
Well, you know, for me, I was pretty much working from home for the last 10 years. So when the pandemic hit, it wasn't that different for me. You know, I was using Zoom, I was using Microsoft Teams, I was interacting with people that way. But for my colleagues who went into the office every day, every day, and then all of a sudden, what was it on March 12? Nope, can't go into the office anymore. And how weird it was for everybody to get used to what we're doing right now. You know, it's just, "Oh, I gotta put my makeup on." "What's the background look like?" "Can you hear me?" "Can you hear me?" "Can you hear me?" That kind of stuff. So what you said Tyler to be able to adapt quickly. You know, that's what we had to do with my company. That's what Steve and I had to do, too. Because I think Steve, the first couple episodes, you were recording in a studio. And then all of a sudden, we had to figure out well, how do we record because you couldn't even go into Retreat anymore.

Steve Martorano 
Nope. We used to go to Retreat and do it in the studio, which they built for me in the basement of their outpatient facility in Akron, Akron, PA. And it was terrific. And then boom, that got shut down. Well, you know what, that's what I want to talk about here at the beginning here, because that's going on. And we all still have things to do in a wholly different context. The interesting thing from the standpoint of the Behavioral Corner was, okay, it's interesting, as Paul says, you're not going into the office every day, and suddenly you're worried about the way you look. But the other thing that was going on Moore's directly that affected us was okay, as we scrambled to figure that out. What else is going on? We, you know, because it's our mandate, we were looking for behavioral changes, what's going to happen as a result of all this isolation, how are people going to change? Are they going to get better? What's going to be the impact on what was all ready and opioid epidemic in this country will diminish the number of people who abuse, struggle with substance abuse. Will it increase because of the isolation? Totally you guys, from the standpoint of, you know, the people looking for treatment had all kinds of problems to handle on both levels about how do we treat these people and what's going to happen if their behavior changes. You've seen that every day for a couple of years now, right?

Tyler Vieux 
Yeah, absolutely. And I believe, you know, I know, there's a report that came out towards the end of last year that they were saying, you know, usage and alcohol and opioids has kind of spiked, at least where I was in the New Haven area, and Connecticut, all around because of the pandemic, which was, you know, something to see in terms of, you know, from a behavioral health setting,

Steve Martorano 
You know, alcohol sales were the first I think indicator, they just leaked immediately. And it follows that you know, substance abuse is going to be the same thing, idle hands and all of that. There's a horrific toll on overdoses as a result of the pandemic. And I don't believe the wave has crested yet on the psychological damage that has been done. So we said, who do we want to talk to, to get a measure of what life is going to be like, locked down. And we're very lucky, we have great friends in the Philadelphia area, who have interesting jobs that I think everybody can relate to. I reached out to one of my oldest friends. He's a very legendary guy. If you know anything about the music business, or even if you don't, you know, the kind of work Larry Magid did, he is one of the two or three biggest rock promoters in America. And I said You know what, the music stopped. The music stopped worldwide. There weren't any shows to go to. No live music. So I said, let me talk to a guy who, who can give us a macro view of what this is going to be like, and I will never forget what he said. Do remember, Paul, he told us, right off the bat, I said, "Well, what's it going to be like?" He said, "Well, you know what? Somebody's going to have to be the bird and the canary here." And you're gonna have to wait for one of these bands to say, "Well, okay, if they can come to see us, we'll go out there and see whether it's a good idea or not." And he took me through the various venues that you know, might be available. And when he got to Broadway, I'll never forget. So he has a lot of experience in mounting Broadway plays, Tony Award-winning stuff. And he said that he thought Broadway would be the last place that live performances would occur. And he was right. And he talked about their old buildings, their circulation is bad. People were sitting on top of each other. He said, the coast is going to have to be way clearer because the minute somebody coughs or sneezes over, we're still living in that world on Broadway in terms of show business their closing shows on Broadway, even as we speak until the spike goes down. But Larry was a good guest. I know you love it, Paul, because you love music, and you've got a background in broadcasting that involves music. He was a pretty grim picture he painted, wasn't it?

Paul Altobelli 
It was scary as a person that loves going into shows and then thinking, "Am I ever going to see a live show again?" That was ours was our first show. Steve, that was June 2, 2020. We were right in the throes of it right. And there was still a lot of uncertainty going on with COVID We didn't know where it was gonna go. Who's gonna get sick? Remember, at that time, we thought if you got it, you were gonna die. I mean, that's how scary it was at the time. And to think, Am I ever gonna go to another show again. And that was really, really scary. Jumping off of Larry. We also talked to Merrill Reese and Ray Derringer where we were talking about sports.

Steve Martorano 
And he these two guys are, Ray is a Hall of Fame. Writer and author of and covers football has for 100 years, Merle Reese is the voice of the Philadelphia Eagles. And, again, live entertainment and sports. One would have thought well, these will be diversions while we're all locked up. But they, you know, they couldn't get it together. Tyler, what was what were you hearing from your guys that were trying to talk about baseball in the middle of all this?

Tyler Vieux 
I mean, we're just trying to talk about something, you know, you know, whether it be like ranking players from position to position, or just, you know, the two sides we're arguing for so long before and after, you know, the pandemic has kind of settled down, you know, the players union and, you know, Major League Baseball, were arguing about, you know, what the parameters were going to be, how is their salary going to be prorated? They're just picking sides and stuff like that and kind of talking about anything you know, that would kind of occupy us almost at the end At that point it's because there wasn't, you know, there wasn't anything going on in the field. And there was nothing happening in terms of team transactions. So we were kind of just going with the flow. I mean, we were...we had, I had no idea what I was doing when I started this whole thing. And, you know, I still don't know if I do, but...it's going, so.

Steve Martorano 
And nobody had a program. I mean, nobody had a program, when...because I used to sit around early on after speaking to these people on the show, and knowing that these are devastating psychological, I know it sounds silly, we're talking about football, and people are facing a life-threatening disease. But in our world, there's a behavioral health component. And it was awful to think that the isolation and the fear of this disease would also cut you off from diversions, you know, I mean, that's, after all, what entertainment is, and sports and music is a diversion. It's a way to get away and you couldn't get there. So we started looking really hard for areas that we ought to be able to access and how we were going to get there. And I remember thinking, wow, you know, if I was in charge of things, I'd really go to work on major league baseball and see if I could help them figure out a program that would at least protect the players. Maybe they could play in empty stadiums, and baseball didn't have a program, they didn't know what to do. They couldn't test people, people couldn't get tested, and we didn't know where the tests were. So that was a mess. And then I guess a year into it, we finally started to see sports, in empty stadiums, which was also kind of strange. And there was a price to pay for this. People were not happy. So we talked to a lot of people always looking for two things. One, how does their story relate to behavioral health? And how has it changed in the context of this pandemic? some of the more notable ones that I can think of were, you know, domestic abuse spiked during this person trapped in the house on edge. So we did a show -- one of...one of our better shows, I think, because we had a great guest on toxic relationships. And what happens when you find yourself living with somebody, and it's not just that you don't get along, but that there's a poison in the relationship that has real effects? Erin Riley is a friend of ours, we've known her for years, she reached out to us and said, "I'd like to tell you my story." And it was a good one right, Paul?

Paul Altobelli 
Oh, yeah, it was a good one. And now, although Erin's story was of, you know, 10 years ago, or so, her message about being in a relationship like that, and two people together, and you think, that was exasperated with a pandemic, where two people were stuck in the house at the same time for a long period of time, and how that story must have...must have mattered to other people, because it's one of the highest listened to programs we've had.

Steve Martorano 
Well, you know, what, yeah, it was or the, you know, it's, I don't mean this facetiously, but the bad men motif through #metoo and everything, certainly justifiable and long past due. But it played right into that there was there's a lot of hostility. And it certainly was exacerbated by you know, like we said this being trapped in this thing. But it wasn't the only place. So the shows just sort of rolled out of that, that notion here on the corner, because everything was affected by the pandemic. And we are a podcast about everything. One of the things that obviously it'd be mentioned this, that was affected, and that was substance abuse disorder. Tyler, you guys, in terms of a digital strategy, had to be very aware of the circumstances that were going on and who you were talking to? What...how did your digital strategy...how was it affected...for those people in crisis over substance abuse?

Tyler Vieux 
Yeah, I think we just had to really take a look at, you know, kind of how we were reaching people as a whole and in what terms. You know, kind of setting ourselves up. So people that you know, might not have the best hand when it comes to technology, but still being able to reach us being able to learn from blogs, you know, podcasts like this, things of that nature, just kind of being able to connect with the everyday, amateur technology user that may not be able to, you know, understand like things like keywords and SEO and all of that, but really, you know, they can just do a quick Google search and boom, you know, they kind of get what they're looking for. So being able to kind of, you know, target and attack in different ways, but simple ways, I think was a big thing when it came to, you know, digital strategy and marketing as a whole.

Steve Martorano 
Yeah, the other thing that the miracle of our media age accelerated and that's telemedicine. I'm sure many of you had the opportunity to talk to your physician. This way, over a FaceTime or Zoom call. I had some minor issues. surgery is done on a carpal tunnel thing. I got a kick out of it. I had they said for your consultation, you do it online. And I'm thinking about what online I will show you my arm it hurts, right? But it was great. He went you showed me where it hurts Oh, right here. And I'm thinking, Okay, well now turns out it's a very big deal. And it's not going away. By the way, telemedicine is absolutely here to stay. So almost everything that the pandemic touched, again, tragically, and ironically opened the door for us. It really went well wait a minute, let's go talk to somebody who maybe is doing a little better than somebody else, even though they're isolated. And so we look for people that were doing yoga, who were decluttering their houses. Great opportunity. And you would think as I got to do with behavioral health? Well, you know what, read a little bit about how clutter can make you, you know, borderline depressed and anxious. So we brought in a great woman who did it sort of professionally, I forget her name, as I'm sitting here. 

Paul Altobelli 
Beth Lennon.

Steve Martorano 
Beth Lennon, exactly. The Clutter Lady. That was a great show. She was...she was terrific.

Paul Altobelli 
With her too it wasn't just about, I mean, she wasn't coming in and helping you load up the dump truck. She was trying to get to the cause of what's causing the clutter, you know, and then how to...how to...how to...how to change those behaviors going back to that, because we always want to get back to the behavior, why we do the things we do. And that's what I found really interested in like, like, I'm not gonna help you clean, I'm gonna help you get to it. So it doesn't happen again. 

Tyler Vieux 
Yeah, by the way, and the point she made, which was, it was just brilliantly drawn out was the clutter, you can see is just part of the clutter. The real clutter is in your mind. You're not thinking clearly now if you think you need that, you know, whatever it is, that's been sitting on a shelf for 15 years, and you're never going to touch again. Why can't you get rid of it, she was wonderful. And again, right in our wheelhouse. Paul, do you remember some of the other programs that stood out for you that we did? 

Paul Altobelli 
Well, you did bring up the alternative medicines, I found this fascinating. We did a bunch of them in a row. We talked about Reiki, meditation, crystal therapy, sound therapy, acupuncture, you know now all of these except for maybe the Reiki because that's truly a touch. People were able to pivot quickly, and then figure out how to do it through zoom. I found...those interesting because it doesn't have to be a pill. It doesn't have to be traditional therapy anymore. And then speaking of traditional therapy, and we've touched upon this a couple of times is psychedelic therapy. I'm just finding, especially for those people that suffer from PTSD, incorporating psychedelics and that type of medicine to help people get to the root of the problem quicker, I found absolutely fascinating. I didn't know it existed. It's one of the great takeaways from listening to the show as a listener, not the producer that I walked away with, and say that's something. That's someone else.

Steve Martorano 
Tyler, one of the things that we benefited from on this program, even before it was a podcast when it was a straight-up radio program, as they say almost 10 years ago now is that because of the work Retreat does initially, substance abuse and treatment, but now a mental health component as well, you would hear about emerging trends, negative trends, before they became popularly known through mainstream media. So, you know, people think the opioid epidemic happened a year or two ago, this thing has been rising for 10 years now. And I remember when clinicians would join us from Retreat, as they often do for their professional expertise. And they would come in and say, "Wow, are we seeing a lot of opioid overdoses." This before it was in the newspapers, right? It was many, many years ago. And you know, over the years, retreats, people have alerted us to methamphetamine, benzodiazepine problems, stuff that you're not reading a lot about. And we would get shows on as early as we could. Another thing that we spent a lot of time with Tyler and I know you, it comes right out, and retreats work is work with veterans. You guys are really committed to working with veterans, right?

Tyler Vieux 
Absolutely. Yeah, I know. We were. I believe we are still partnered with Birdwell. But yeah, we have done a ton of work with them. We're a big Veterans Association. But then yeah, just all of our veteran liaisons at each of our facilities, we put a big emphasis, you know, behind that in terms of, of everything, you know, patients, you know, direct care with them from a digital standpoint, marketing. Yeah, veterans make up a big part of our patient population. And there, obviously, of course, is very important to us.

Steve Martorano 
And a huge problem. We think that we see someone who's been in the military, and once you thank them for their service, which is nice, but it's what does it mean that you're done with it. Well, I've done my part, I've thanked them for their service, you haven't done enough. Educate yourself on what post-traumatic stress is. And then maybe you'll understand what's happening inside the heads of these people. We're here to talk about this podcast, we started 100 episodes ago now. And listen, there's no way to avoid tooting your own horn every now and then, I like to think that even if you don't find the show, particularly interesting or compelling, or you can't directly relate to it, I guarantee you, we're a little ahead of the curve, I guarantee you will hear about things and maybe pick up some tips about what to expect from other people's experience by listening to something like The Behavioral Corner. Case in point. Everybody knows that people take their own lives. It's horrible and devastating. When you hear the story, when you hear someone tell you their story about it, it becomes almost an overwhelming experience. And often, we have had difficulty asking people to talk about it. Because it's, it's tough. We were incredibly lucky in finding a young woman who has a heartbreaking story of losing not only her newlywed husband but her mother to suicide. In I think the span of months, wasn't it Paul?

Paul Altobelli 
Yeah, yeah. Yes, Sarah Tinsley Puma.

Steve Martorano 
Puma. Absolutely a smart, beautiful woman. She has a lovely child. And she sat and told the story. It wasn't maudlin. She didn't break down. But it was a devastating story about the suicides in her life and house and grief in general, and how to, you know, there's no, there are no conquering degrees. It's just dealing with it. Once again, the kind of stuff that goes on in your life. That absolutely changes the way you think the other stuff we liked that I got to really enjoyed was we've done a couple of shows about bullying. From a standpoint of how schools handle it, there are a couple of great shows on anti-bullying. And then most recently, we had a fellow who gets his head right by devoting his time to jiu-jitsu. Yeah, I had to be talked through this. Paul said "I know this guy should talk to him. And I go, Yeah, I know that Eastern stuff that's supposed to be good for the head. jujitsu come on throwing guys around. Scott Terrizzi was fantastic. In terms of talking about the psychological and mental benefits of a martial arts program, whatever it is. And the reason I think of him in terms of bullying, I said, "How do you reconcile the fact that we talk about jiu-jitsu as this, you know, Eastern meditative thing where you get very competent at protecting yourself, right? But you're really getting less aggressive. And every movie I've ever seen that guy winds up at the end of the movie, beating the bejesus out of everybody, right? How do those things...how do you become, you know, a kung fu master and then not beat people up?" And he said, "I'll tell you what he says if your kid has a tendency to bully, teach him jiu-jitsu. And it'll stop. He said, on the other hand, if your kids getting bullied, teach him jiu-jitsu because it'll stop bullying." And I thought, "there you go." So that's the kind of stuff we're bringing you okay, we, and let me tell you, this is self-serving. We're proud. We've done hard work, Paul's killed himself. Tyler has been invaluable. I told you about Retreat. But it doesn't mean anything if people can't hear you. And so we want to take a moment here towards the end of this to give you a real snapshot of podcasting. Because you may think you understand it, I thought I did. Turns out although think about it, I know more now than ever, I thought I'd been doing broadcasting my whole life. And you just point me to the camera. Give me the microphone, not a different game. First of all, just some statistics. There are numbers said there is something like 15,000 licensed radio stations in the United States. Something like 44,000 worldwide. That's in 100 years. Okay. Radio has been in the mainstream for about 100 years. In 100 years. There are 15,000 radio stations in the United States. Podcasting, I would guess is 20 years old.

Paul Altobelli 
About 2007. About 2006.

Steve Martorano 
Not even 20 years. There are currently 2 million podcasts. And I think that number is vastly underreported, but 2 million. So here's the irony again. While it's never been easier for you as an individual sitting anywhere you are to get something off your chest. Never been easier and costs anything. For $25 I'm sure you can be podcasting. The problem is the signal-to-noise ratio is out of control. Tyler, how many Yankee podcasts do you think there are?

Tyler Vieux 
Yeah, there's a bunch. I mean, especially when I kept looking -- a least 100, you know, just that are fairly new as well. Just, just from a quick search, you find a ton.

Steve Martorano 
Yeah, well, you can imagine how many are involved in mental health or substance abuse. There's enormous potential with podcasting. But it is a different animal. The rules are different. And really, unless, you know, Paul McCartney is going to be your co-host, or Jay Z will come on the show every week, you've got to learn how to play this game. Paul has been a great -- Tyler as well -- has been a great guide to me and an old dinosaur here about how to play the game of podcasting. We just wanted to give you guys a little heads up, if you're thinking of doing this, the first piece of advice that we give you is please don't. But, if you insist that you want to have your own podcast, knock yourself out, just make sure you understand what you're doing. When I read that Michelle Obama was going to have a podcast, I was depressed for half a day. And then the idea of her husband sitting down with Bruce Springsteen, I thought, can't you two guys do something else? I mean, why? Why do you have the podcast? I'm having a hard enough time. Paul, what are a couple of things we got to know? What for instance, is SEO?

Paul Altobelli 
Well, that's search engine optimization. And I didn't really think much about SEO when it came to the podcast until we were about 50 shows in. And I realized, especially when you talk about the noise, I will say for baseball, right? So if you type in Yankee podcast, you're competing with 99 other podcasts associated with Yankees baseball. So what I came to realize is that I have to approach the title of the podcast and the description of the podcast is if I'm building a website, because that's where Search Engine Optimization comes from, right? It comes from...comes from my phone. 

Steve Martorano 
It comes from Louie Armstrong.

Paul Altobelli 
Search engine optimization is things that you do to the website so that the search engine can identify what the website's about, and associate it with whatever somebody's typing in. And I said to Steve, one day ago, you know, that's, that's the approach we need. We need to add more keywords to the title and keywords to the summaries of what we're doing here. So that when people are typing something very, very specific, I don't know, like, teaching urban kids how to write. Remember, that show with Tim Whitaker?

Steve Martorano 
Yep. 

Paul Altobelli 
If you just write, you know, a podcast on writing, you're not gonna get found, right. But if you get very specific, and we get specific with the way that we write our titles and summaries, we've got a better chance of showing up.

Steve Martorano 
Tyler, your digital strategy is predicated on understanding how to do that, right?

Tyler Vieux 
I focus a lot on the social media advertising aspect of it. So I think Paul is definitely much more qualified than me when it comes to, you know, speaking of SEO and PPC, and things of that nature. But yeah, certainly, I mean, you kind of have to have a vast understanding of the majority of it, I think, to apply in any digital area, whether it be Twitter, Instagram, a website, a podcast, social media, you know, whatever it may be.

Steve Martorano 
So when we...when we began to understand this game, I mean, it's not...it's not a question of if you build it, they will come, you've got to build it, then you got to let them know it's there. Otherwise, they'll never find you. A couple of things that pull led me to, you know, I've tried to get better at in particular, since I write, you know, I write most of the stuff you see here. Micro writing is a whole branch of expressing yourself that you can I think they have books on it now. But when I first discovered it a while back, I thought, wow, clear, concise sentences that tell a story in not more words, but fewer words are the game here now. Which is a great technique. I mean, it made Hemingway a Nobel Prize winner. The guy knew how to just polish the stone until it gleamed. And there were no extra words. None. And I thought, Well, hell to see you make me a little better writer, then that's a good thing. And I still enjoy doing that. And nothing pleases me more than one poll goes, "Nice. I like that one." Because of most of them, I missed the target. I'm running all over, you know, you got to put...okay. So I'm loving that. It's critically important. If you're following along at home, you want people to find you. Maybe you want to talk about let's say treating depression. Please don't just say we're talking about depression. You will get overwhelmed by you know the number of places where You could find out about depression. So be as specific as you possibly can. I guess the other thing that I wanted to bring up before we get out of here is always it looks like the content is king doesn't make any difference how much work you put into anything. If you don't have the goods, people are not going to listen, well, they're gonna go away. So we've been lucky in that through Retreat, and our connections, we've been able to get interesting people, that's critical, they've got to have something good to say. But again, then you've got to know how to beat the drum in a clever way because this is a new mousetrap. This is, a brand new mousetrap. Finally, I want to ask Paul, this is the kind of everyman guy, Tyler, you can chime in as well. One of the great benefits I get from doing this because I'm interested in everything. I'm just stuff that interests me. And so it's given me an opportunity to explore things that I wanted to know more about. I know, Paul, you've told me more than once, you know, because Paul has to listen to everything. I mean, I can do it. And then he listens. A couple of the things that you've taken away from The Behavioral Corner.

Paul Altobelli 
I've got four. Four. Getting sober doesn't mean you're cured. 

Steve Martorano 
Okay.

Paul Altobelli 
That was one thing. I know that we've had people say, "Well, I got I got sober." And then we started getting to the underlying root of what caused that. And I thought that was interesting. Sobriety is a process, not an event, it isn't, you know, it's rare that somebody can just quit, and then go on with their life. This one's kind of paraphrasing something that you said, Steve, which every time I hear it, I identify with it. And I think it makes sense for a lot of folks, all stories of addiction and sobriety are different, but they're always the same.

Steve Martorano 
Yeah. That occurred to me a long time ago. The reason I say it that way is that I won't want people too because he can shut down oh, that's the same story. Well, it is the same story only it's a different person. So it's different. No matter what you think. That's, that's been great. And I've learned a lot of other stuff. And Tyler, when you guys have, because we do a lot of stuff in conjunction with Retreat, if they're doing a webinar, we'll try, we'll try to do something on those lines. Going forward, I wanted to just leave everybody with this because we're taking up too much of your time. It's our 100th podcast, if we can do another 500, it'd be great. But the ones we've done still exist. One of the great things about this as opposed to radio, or television, unless you're recording it, it's gone. It goes out in the air and it's gone. Podcasting, if it's done properly, can be a library. You go to the behavioralcorner.com site, and not only will you see what the episode is that we've just posted, but every episode we've done is there. It's a great resource. So we would leave you with this. We thank you, those of you who have found us and let us know about it. Others who have not we hope you guys do, we hope that people that are listening, tell others about it. Because it's absolutely critical that not only do we understand social media, but our guests understand it, and help spread it. We want to hear from you very definitely, we want to hear from you. And we and we have thick skin here. So we're looking for a critique. That's always valuable. More than that. We're also looking for ideas, what's happening in your life? What's good about it, what's bad about it, what have you done to create, you know, to create a better behavioral health profile for yourself. It's our mother's milk. So what we do, and you may think that your story doesn't relate to this, but I guarantee you, it will. It's our job, we will make it relate and turn it into something we hope is valuable. So I want to thank Tyler, of course. I want to thank Paul, for sure. And as I said, everybody had Retreat Behavioral Health. This has been a yes, as a labor of love. It's just I just look forward to this all the time. And we want to keep it going. And again, we want to hear from you guys on the site behaviorcorner.com You know, get over to what do they got to do? They got to follow me in a cab. How's it work?

Paul Altobelli 
Oh, we're just hoping that people give us a good...good review on Apple Podcasts or Google Podcasts or Spotify and that they share. Sharing has been one of the most important things for us our best shows have been the ones that people have said "Hey, hey Mom, listen to this." And they post it on Facebook or Twitter or wherever that's that's always been a positive thing. Posting and sharing and then giving leaving reviews.

Steve Martorano 
And that when you're done doing all that for us, you have our eternal gratitude and if you have any spare time at all, and want to find out for God knows why what the inky syrup to. Tyler, I'm killing Tyler over the Yankees. 

Tyler Vieux 
Oh yeah.

Steve Martorano 
It's not that I hate the Yankees. They have a great glorious history. 

Tyler Vieux 
It's just the fans that are the worst. 

Steve Martorano 
Just the worst. So you just, You're just a notable exception, but you're young, I guarantee you will become as obnoxious as the rest. If you continue supporting baseball.

Tyler Vieux 
Don't worry...don't worry. I must shield myself a little bit from you guys from the obnoxious because it's there.

Steve Martorano 
It's your birthright. Anyway, thank you all for your time. Thank you for the 100 episodes and those people who have been all with us, or we'll always be grateful for them being so candid and helpful, and keep looking for The Behavioral Corner. We're going to be hanging we're going to be talking about everything. Take care, everybody. Thanks, guys. 

Paul Altobelli 
Thank you.

Tyler Vieux 
Thank you. 

Retreat Behavioral Health 
Retreat Behavioral Health has proudly been serving the community for over ten years. Here at Retreat, we believe in the power of connection and quality care. We offer a comprehensive holistic and compassionate treatment from industry-leading experts. Call 855-802-6600 or visit us at www.retreatbehavioralhealth.com to begin your journey today.

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